Sunday 15 February 2015

Re-Visiting: Asian Designers in a Nutshell!


www.asiandesigners.co.uk
What can be more appealing to a prospective shopper of South Asian clothing in the UK, than finding authentic Pakistani designers clothes latest with the trends, a strictly NO replica policy, utterly affordable; as in SO affordable that they are sold at the same price they sell in Pakistan, exclusive designers who are only available via Asian Designers website, outfits that are readily available to buy and practically at your doorstep on the next working day, quality that is not compromised despite the lower prices AND almost every outfit sold is a couture piece! Sounds too good to be true right?

Sunday 1 February 2015

Its all about Maria Rao, the Fashion Designer, today!


http://www.asiandesigners.co.uk/collections/maria-rao
I, finally, had the pleasure of meeting Maria on a professional level. Maria was actually my junior at school back in Pakistan when I lived there. We've always known each other but I never knew her on a personal or professional level as I do now.
What an inspirational young woman she is and her designs clearly speak on her behalf. Shes always had a flare for designing clothes all the way from a very young age of 11!
Shes a self taught, self-made, young very successful entrepreneur and best of all, shes as pleasant as a lovely summer's breeze on a very hot day!
Maria's first ever clothing exhibition was at the age of 16 and what a turning point it was for her career. There was no going back for her! She invested all her time, money and efforts into her flourishing passion alongside her education which was never put on hold!
I guess that is where I see a hardworking, self-made entrepreneur..
Today, she has ten plus people working for her; from an assistant to embroiderers and tailors to even an accountant and best of all I got to see them live in action.
My visit to Karachi in December held so much importance to me as I scheduled in my visits with each of my designers. I don't just do business with them but I develop a friendship too and its a hundred times easier when the people I work with are genuinely nice; it makes my job just the best!

So after a few frustrating moments with the driver, the traffic and the directions, me and my sister finally made it to Maria's workshop tucked away in quite a central, commercial location. We were given a very warm welcome and were offered the best 'kadak' chai ever (Pakistani authentic cooked tea)!!
Not only did I thoroughly enjoy my tea but I was also ecstatic to hand pick Maria's next collection for Asian Designers from a wide variety of gorgeous contemporary Eastern clothing. Maria's designs are very unique to her; she likes to keep the Eastern touch in her embellishments but ensures that the Western touch is incorporated in her cuts too.

Maria's designs are brought to reality in this workshop; here are the tailors' heads down and just getting on with it!

The embroiderer on the left really fascinated me; he has so many little embellishments, diamante`, myriad threads etc to deal with yet gives a fantastically clean finish to each and every outfit designed by Maria!
The picture on the right is the Ironing room where the outfit is quality checked and ironed ready to be sold.


Here I am with the lovely, gorgeous Maria and yes that's some of her collection behind me!
If you haven't already checked out Maria's collection on our website, make sure you do now :)
If you're not already following me on my social networking sites, then please do now:
http://www.instagram.com/AsianDesignershttps://www.facebook.com/AsianDesignersUKhttp://www.twitter.com/AsianDesigners
marwa@asiandesigners.co.uk

Tuesday 6 January 2015

Marwa Visits Agha Noor in Karachi

This year, I mean , last year now (December 2014), I decided to pack my suitcases and whizz off to my family home in Karachi to visit my dear mum and dad. Ofcourse, the trip would've been utterly incomplete without paying a visit to one of Asian Designers very successful designer's new store, Agha Noor, at Dolmen Mall.
 

I visited the store on several occasions; to meet Hira (CEO of Agha Noor), to order the new collection and to collect it too. During my back and forth visits, I noticed a trend in how Agha Noor's store was. It was busy! Whether it was in the afternoon, evening or even at night! The store was heaving at all times and most of the time the racks had been emptied in the evening by hungry customers' shopping during the day or I'd see customers literally snatching kurtas out of each others hands! Blimey, talk about serious buyers!

To add substance to my above stated comments, here are the evidences:


The shop itself is simple in white and gold, modern and very spacious making it a pleasant place to walk around with massive, comfy, cushioned sofas in the middle for people who tag along shoppers but aren't actually shopping! Like bored kids or elderly people..

Whats New at Agha Noor?
Agha Noor have extended their 'just selling' kurtas policy to now selling pencil trousers in various colours and sizes (coming soon to AD), matching lace/net shawls, two-piece outfits (kurtis and trousers as a set) and even three-piece suits (all coming to AD very soon!)

Shopping for new stock!!

Stay tuned and the new collection will be coming up soon!!!
If you're not already following me on my social networking sites, then please do now:
http://www.instagram.com/AsianDesignershttps://www.facebook.com/AsianDesignersUKhttp://www.twitter.com/AsianDesigners
w w w . a s i a n d e s i g n e r s . c o . u k 
marwa@asiandesigners.co.uk